Switch to desktop Register Login

UNICEF Romania releases music video to support #EndViolence

unicefBUCHAREST, Romania, August 04, 2014 - UNICEF Romania launched a new music video dedicated to the prevention of violence against children as part of the global campaign #ENDviolence. The message of the music video - 'Violence can be found where you least expect it. Even inside you' – points to the importance of self-awareness in stopping the cycle of violence.


“Unfortunately, violence remains a taboo topic and is all too often silently accepted. If we choose to remain silent, children will believe that violence is a part of life - and this is unacceptable,” said Sandie Blanchet, UNICEF’s Representative in Romania.

“There are many forms of violence and some, like verbal violence leave no visible scars, but the impact on children is damaging and affects them over the long term.”

Official data from Romania's Ministry of Labour say six out of 10 children have suffered a form of violence.

The video is set to the song "Hammers", by the German artist Nils Frahm. It is directed by Andrea Păduraru, and produced by the TVC Production Company: Saga Film.: https://www.youtube.com/watch?v=KDYdLRfnBZk&feature=youtu.be

The video will be on air on music channels, but also online on UNICEF YouTube channel: Nils Frahm’s “Hammers”: A music video to #ENDviolence against children. The concept was created by Lowe & Partners.

About the #EndViolence campaign

UNICEF launched the initiative on 31 July 2013 to urge collective action to end violence against children, highlighting the fact that violence is everywhere, but often happens out of sight or is tolerated due to social and cultural norms. Under the banner ‘Make the invisible, visible’, the initiative aims to raise awareness as a first step toward modifying attitudes, behaviours and policies. The initiative also supports efforts to build evidence of what works, and reinforces the idea that violence can be prevented by highlighting successful efforts and movements at all levels of society.  For more information visit: http://www.unicef.org/endviolence/


UNICEF Romania

Disclaimer: The contents of the articles are of sole responsibility of the author(s). DIPLOMATIC INTELLIGENCE NEWSPAPER will not be responsible for any inaccurate or incorrect statement in the articles. DIPLOMATIC INTELLIGENCE grants permission to cross-post original Diplomatic Intelligence articles on community internet sites as long as the text & title are not modified. The source and the author's copyright must be displayed. For publication of Diplomatic Intelligence articles in print or other forms including commercial internet sites, contact CEO: Magdalena C. Butucea, Strasbourg Office, France,email:office@diplomaticaspects.eu WWW.DIPLOMATICINTELLIGENCE.EU contains copyrighted material the use of which has not always been specifically authorized by the copyright owner. We are making such material available to our readers under the provisions of "fair use" in an effort to advance a better understanding of political, economic and social issues. If you wish to use copyrighted material for purposes other than "fair use" you must request permission from the copyright owner. For media inquiries: office@diplomaticaspects.eu Copyright © 2013 - 2014 Diplomatic Intelligence. All Rights Reserved

Top Desktop version